NEWS

BLE 2014 set to be biggest in 16 years

Published on: 15th August 2014

This year’s Brand Licensing Europe 2014 is the biggest in its 16-year history with around 235 exhibitors of which 55 are new. Aisle-Shot300

The total floor plan for BLE 2014 has already exceeded last year’s and has broken all targets with just under two months still to go until the show takes place. This year’s new exhibitors span categories including sports, entertainment, heritage and fashion. Some of the new faces include: Bandai Namco Games, Boj, Chelsea Football Club, Games Workshop, International New York Times, National Museum of Royal Navy, Team GB, The Jim Henson Group, UEFA Euro 2016 and Von Dutch.

Darren Brechin, BLE event director, commented: “The 16th annual Brand Licensing Europe event has already surpassed our expectations at this stage of the event cycle. As we welcome back many loyal exhibitors, it’s encouraging to see so many new faces attending the show and feel this growth is a strong reflection of the stability of the licensing industry as whole.”

Brand Licensing Europe 2014 takes place from 7-9 October 2014 at London’s Olympia.

Toy World will be publishing the most comprehensive toy-focused preview of the show in its October issue, which will be published on 29th September. For details of how to be involved, please contact John Baulch on 01442 502 408 or Mark Austin on 01442 502 405.

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