LICENSING NEWS

BLE 2017 Licensing Academy programme to focus on key European trends

Published on: 31st August 2017

Toys to also feature high on the agenda, with seminar by NPD’s Frederique Tutt.

The Licensing Academy at this year’s Brand Licensing Europe (BLE) will focus on the key trends affecting the future of licensing in Europe, including Brexit. Gaming and toys will also feature highly on the agenda. The definitive event for the European licensing industry, it takes place 10-12 October at Olympia London.

European-focused sessions include: Licensing in Europe – the background, the present and the future including the potential implications of Brexit – Kelvyn Gardner, managing director, LIMA UK; and NPD’s overview of the European licensed toy market in 2017 – Frederique Tutt, toys global industry analyst, The NPD Group.

Kelvyn Gardner commented: “The one word that’s become synonymous with Brexit over the last year is ‘uncertainty’ and that’s just as true for the licensing industry as it is for everyone else. My session at BLE will spell out what the potential implications of Brexit could be for licensees, licensors and retailers and, hopefully, how we can all navigate our way through any challenges it throws our way, dependent on the various potential outcomes at the end of the negotiation period.

Complementing NPD’s session on the European licensed toy market, Billy Langsworthy, co-founder of Mojo Nation, will lead a panel called Playing with brands: A look at the design process behind toys and games. Panellists confirmed to date include Simon Skelton, Big Ideas Product Development, and Luc Hudson of Triclops Studio.

Other sessions on The Licensing Academy programme include the popular Introduction to licensing delivered by Kelvyn Gardner; Brand Licensing: The seven deadly sins from John Burns at Gateley, and What role does subscription VOD currently play in our television viewing habits? presented by GfK’s Sam Tuck.

All sessions are free to attend and will be available on a first come first serve basis. Visitors can register for Brand Licensing Europe by clicking here.

RECENT ARTICLES

Friday Blog

Cash from chaos…it’s the Friday Blog!

Mattel unveils healthy set of Q3 results

Hammerson crowd checker tool

Shopping centre owner Hammerson set to end rent support for tenants

Lego launches new fan-designed Home Alone Lego Ideas set

ICTI ETP launches upgraded website

Mattel announces multi-category Lightyear collection

The Very Group reports record revenue

Maersk ponders cutting out freight forwarders to focus on larger shippers

Prize Magical Mystery Hunt to mark 20 years of Lego Harry Potter

BLE announces exclusive retailer content