BLE 2017 Licensing Academy programme to focus on key European trends

Published on: 31st August 2017

Toys to also feature high on the agenda, with seminar by NPD’s Frederique Tutt.

The Licensing Academy at this year’s Brand Licensing Europe (BLE) will focus on the key trends affecting the future of licensing in Europe, including Brexit. Gaming and toys will also feature highly on the agenda. The definitive event for the European licensing industry, it takes place 10-12 October at Olympia London.

European-focused sessions include: Licensing in Europe – the background, the present and the future including the potential implications of Brexit – Kelvyn Gardner, managing director, LIMA UK; and NPD’s overview of the European licensed toy market in 2017 – Frederique Tutt, toys global industry analyst, The NPD Group.

Kelvyn Gardner commented: “The one word that’s become synonymous with Brexit over the last year is ‘uncertainty’ and that’s just as true for the licensing industry as it is for everyone else. My session at BLE will spell out what the potential implications of Brexit could be for licensees, licensors and retailers and, hopefully, how we can all navigate our way through any challenges it throws our way, dependent on the various potential outcomes at the end of the negotiation period.

Complementing NPD’s session on the European licensed toy market, Billy Langsworthy, co-founder of Mojo Nation, will lead a panel called Playing with brands: A look at the design process behind toys and games. Panellists confirmed to date include Simon Skelton, Big Ideas Product Development, and Luc Hudson of Triclops Studio.

Other sessions on The Licensing Academy programme include the popular Introduction to licensing delivered by Kelvyn Gardner; Brand Licensing: The seven deadly sins from John Burns at Gateley, and What role does subscription VOD currently play in our television viewing habits? presented by GfK’s Sam Tuck.

All sessions are free to attend and will be available on a first come first serve basis. Visitors can register for Brand Licensing Europe by clicking here.


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