LICENSING NEWS

BLE announces Brands & Lifestyle seminar programme

Published on: 17th August 2017

Brand Licensing Europe (BLE) has announced a lineup of some of the biggest brands and businesses in the industry.

Contributors include the V&A, Imperial War Museum and The National Gallery, to Penguin Random House, The Smiley Company and Beanstalk.

Highlights include an interview with the V&A’s director of business development and licensing, Lauren Sizeland; a presentation from one of the biggest footballing brands in the world, Juventus; a session on innovation and creativity from Angela Farrugia and Lisa Shapiro at CAA-GBG, and a straight-talking brand licensing panel chaired by Richard Pink with contributors Susan Bolsover of Penguin Random House, Christine Cool of Perfetti Van Melle, Gabrielle Sims of Fat Face, and Nicolas Loufrani of The Smiley Company.

CAA-GBG’s EVP and group managing director Angela Farrugia is co-presenting her session with SVP retail development Lisa Shapiro. Angela commented: “Without innovation, there can be no fresh ideas, people or products. Our session at Brand Licensing Europe will look at how to support a culture of innovation and inspiration to avoid stagnation. Creating a culture that delivers extraordinary results and keeps this amazing industry full of vitality and prepped for continued growth. Great work comes from inspired people, and I hope our session will inspire the industry at BLE to keep innovating.”

BLE brand director Anna Knight added: “This year’s programme is our most exciting to date, featuring an unmissable combination of complementary presentations, interviews, demonstrations and panel discussions designed to bring the world of brand licensing to life, and with sessions on food and drink, heritage, sport, fashion and corporate brands.”

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