LICENSING NEWS

BLE announces new layout for 2016

Published on: 2nd December 2015

Following the success of this year’s show, Brand Licensing Europe has unveiled a new layout for the 2016 event.

ble480The event, which takes place from 11-13th October at London’s Olympia, will now feature two central aisles to encourage a free flow of visitors across the Character & Entertainment zone on the ground floor. It will also build two central staircases up to the Art, Design & Image and Brands & Lifestyle areas, easing congestion and enabling additional access to these busy sections of the show.

In addition, some stands in the Character & Entertainment zone will increase in size. Nickelodeon Viacom Consumer Products, Sony Computer Entertainment Europe, Warner Bros Consumer Products, Turner Cartoon Network, Mattel Brands Consumer Products and Hasbro Brand Licensing & Publishing have all increased in stand size, in some cases by as much as 150%, creating the largest stands the show has ever seen.

“BLE has always been a very visual event, but next year’s looks set to be phenomenal,” Darren Brechin, BLE event director, explains. “For a visitor, navigating your way around the show can be daunting. From the minute you walk through the door you are greeted with striking images, displays, vast stands and lots of fellow visitors; we hope that by adding another main aisle it will become easier for visitors to make their way around and find everything they need. For exhibitors, this means more traffic to and from their stands. We hope that all these changes will amplify the visual feast that is BLE.”

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