The winner of this year’s License This! competition will receive a fully furnished nine square metre stand at BLE 2016 to bring the property to market.
The winner will also receive Lima membership for one year and one ticket to the Lima Licensing Essentials Course and Spring Fling Networking Party in May 2016.
Now celebrating its sixth year, the competition offers new creative concepts the opportunity to break into the global licensing industry. It is open to any new property with its roots in publishing, art and design, television or digital media. Entries are reviewed by a panel of experts, who shortlist four properties. These finalists pitch to the panel in front of a live audience at BLE on 15th October.
Darren Brechin, BLE event director, said: “Since its launch in 2010, License This! has consistently received a high standard of entries. It attracts high profile industry figures as judges recognise the importance of fresh new properties, and provides a springboard for many who have gone on to achieve success as a result of entering. We’re thrilled to have LIMA as the competition sponsor for 2015 which has allowed us to offer this fantastic enhanced prize for the winner, and I look forward to finding the next big thing.”
Entry forms and competition rules can be found here. Brand Licensing Europe 2015 takes place from 13th-15th October at London’s Olympia.