The Retail Mentoring Programme offers retail buyers a wider understanding of the licensing business and is now in its fourth year. The number of retailers participating has tripled since its launch and last year 40 buying professionals from Avon, Boots, John Lewis, Mothercare, New Look, Sainsbury’s and Tesco took part.
Darren Brechin, BLE show director, said: “The BLE Retail Mentoring Programme gives retail buyers an all-round understanding of the licensing industry through mentoring, industry placements and seminars. It’s an invaluable opportunity to learn, first hand, how licensing a brand works. The end result is confidence and know-how, which helps buyers to make more informed decisions about their licensing business. We are now talking to participants about the 2013 Programme and hope that even more retailers will send their junior buyers to take part this year.”
The Retail Mentoring Programme is funded and organised by Advanstar. The programme starts in April and spans six months, during which the participant buyers take part in workshops and seminars, including the LIMA Licensing Essentials Course and Spring Fling in May in partnership with LIMA UK.
In 2013 there will be more resources available to participants as well as the chance for retailers to reciprocate by hosting licensors. The organisers are also encouraging brand owners and licensors who haven’t yet taken part, to come on board.
Brand Licensing Europe 2013 takes place from 15–17 October 2013 at London’s Olympia. For more information please visit: www.brandlicensing.eu