BLE launches 2013’s Retail Mentoring Programme

Published on: 13th February 2013

Brand Licensing Europe has announced the launch of its Retail Mentoring Programme for 2013, with more places and new features this year.

The Retail Mentoring Programme offers retail buyers a wider understanding of the licensing business and is now in its fourth year. The number of retailers participating has tripled since its launch and last year 40 buying professionals from Avon, Boots, John Lewis, Mothercare, New Look, Sainsbury’s and Tesco took part.

Darren Brechin, BLE show director, said: “The BLE Retail Mentoring Programme gives retail buyers an all-round understanding of the licensing industry through mentoring, industry placements and seminars. It’s an invaluable opportunity to learn, first hand, how licensing a brand works. The end result is confidence and know-how, which helps buyers to make more informed decisions about their licensing business. We are now talking to participants about the 2013 Programme and hope that even more retailers will send their junior buyers to take part this year.”

The Retail Mentoring Programme is funded and organised by Advanstar. The programme starts in April and spans six months, during which the participant buyers take part in workshops and seminars, including the LIMA Licensing Essentials Course and Spring Fling in May in partnership with LIMA UK.

In 2013 there will be more resources available to participants as well as the chance for retailers to reciprocate by hosting licensors. The organisers are also encouraging brand owners and licensors who haven’t yet taken part, to come on board.

Brand Licensing Europe 2013 takes place from 15–17 October 2013 at London’s Olympia. For more information please visit:

If you would like to receive the latest toy trade news straight to your inbox, please click here to subscribe; you can also follow Toy World on Twitter and Facebook.


Posh Paws Product Showcase Events to take place in June

Threat of global inflation grows as prices increase in Chinese factories

Exclusive: Zapf Creation – moving with the times

Exclusive:’s Love, Diana – heading across the globe

Sales drop at The Works but profit forecast remains on track

More on Moose’s Space Jam toy line revealed

Dan Dee signs global licensing deal with Viacom for Garfield

Friday Blog

Tldr…. it’s the Friday Blog!

L.O.L. Surprise! movie to debut on Netflix

Roman’s Monopoly Mission to raise money for Make Some Noise