LICENSING NEWS

BLE launches Matchmaking Service for European licensing industry

Published on: 5th August 2016

The online Matchmaking Service, which generated over 2,500 meetings at Licensing Expo, will be provided for free this year.

BLE-480The BLE Matchmaking Service will enable exhibitors and visitors to request meetings with one another through an online portal ahead of the show, which is taking place from 11th to 13th October at London’s Olympia.

The tool allows users to create online profiles, identify key contacts based on areas of interest and job type, build relationships and create business opportunities, resulting in a pre-planned roster of private meetings at the event. A team of matchmaking professionals support the service, assisting with meeting arrangements and managing the show’s new Matchmaking Lounge.

Used for the first time at Licensing Expo in June, the service resulted in over 2,500 business meetings and over 345,000 online user profile views. The service successfully connected 1,000 licensors with licensees, and generated $200,000 worth of business from one user alone.

Anna Knight, BLE brand director, commented: “The licensing industry has embraced this revolutionary service; the take-up rate at Licensing Expo was 50% higher than in any other industry currently using the tool. In fact, 90% of exhibiting companies engaged with it, and we are delighted to now offer this opportunity to the European market. Users told us that the portal made their time at the show more efficient, opened up a network of new contacts, and generated substantial amounts of new business. We would encourage anyone attending BLE to sign up today.”

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