LICENSING NEWS

BLE opens Matchmaking Service for 2017

Published on: 21st August 2017

The service allows visitors to fill their schedule to suit their timing requirements and fit in with their licensing objectives. 

Brand Licensing Europe has opened its Matchmaking Service, allowing exhibitors and visitors to request and pre-book business meetings ahead of the event this October. The easy to use online service – provided free of charge – was launched at BLE (and sister show Licensing Expo) in 2016.

The service allows users to pre-book 1-2-1 meetings with the right partners, organise their schedule to make the most of their time at the show, and search for relevant contacts interested in partnering with their specific business category.

This year, the Matchmaking Service incorporates a host of new system enhancements, including improved search functionality. This increased accuracy will make it easier for visitors and exhibitors to request meetings with the businesses and brands of most relevance to them, increasing their ROI. A team of matchmaking professionals supports the service, assisting with meeting arrangements and managing the show’s Matchmaking Lounge.

Anna Knight, BLE brand director, commented: “We had incredible take up from the Matchmaking Service last year from both exhibitors and visitors with one exhibitor using it to pre-arrange 75 meetings over the show’s three days. Post-show analysis showed that it was widely used across the board, but particularly appreciated by brand new exhibitors and those in the Brands & Lifestyle Zone.”

“Since launch, we have improved the portal’s functionality and based on the recent second outing of the service at Licensing Expo earlier this year, we’re confident that we’ll see even more meetings arranged at BLE this year. At BLE, we continuously look for ways we can increase exhibitor ROI and improve the visitor experience, and the Matchmaking Service ticks both of those boxes.”

BLE 2017 takes place 10-12 October at Olympia London. Registration is open now – click here.

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