LICENSING NEWS

BLE welcomes Team GB for keynote speech

Published on: 14th October 2021

The day one keynote will feature four time Olympic medal winner Tom Daley and BMX Freestyle gold medallist Charlotte Worthington.

Fresh from securing 63 medals at Tokyo 2020 this summer, Team GB will present the opening day keynote at Brand Licensing Europe in November when British Olympic gold medallists Tom Daley and Charlotte Worthington will talk about their journeys to the 2020 Summer Olympics.

“BLE is truly honoured to have two of this summers’ most popular and inspirational Team GB Olympians participate in what will no doubt be an exceptional keynote at the event next month,” said Anna Knight, Informa Market’s VP of Licensing.

BLE, the meeting place for the European licensing industry, takes place in-person at ExCeL London from 17th-19th November followed by an online event from 30th November to 1st December. Visitors can register for a free ticket now at www.brandlicensing.eu. You can read more about the event here.

The Team GB keynote will take place on Wednesday 17th November at 4pm (GMT) in the Platinum Suite of ExCeL London and open with the Olympians’ personal accounts of their experiences before, during and following their gold-medal-winning performances at this year’s 2020 Summer Olympics.

The first Team GB diver to win four Olympic medals, Tom Daley will appear by live video link from Canada. BMX Freestyle gold medallist Charlotte Worthington will appear in person alongside Tim Ellerton, Commercial Director of Team GB, and Will Stewart, Managing Director of The Point.1888 (one of Team GB’s brand licensing partners).

An insightful panel session will follow, featuring all four speakers and covering:

  • How Team GB is building the brand to inspire future athletes and sports fans.
  • How Paris 2024 will be a new milestone for the Team GB brand and its athletes.
  • Team GB’s unique approach to brand licensing with sports and fan communities in mind.

Charlotte Worthington will join The Point.1888 on its stand for a meet and greet following the keynote presentation at 5pm.

“The brand licensing stories behind Team GB and our British Olympians are fascinating for retailers, licensees and consumers at any time, but this year – when the pandemic delayed the 2020 Summer Olympics by 12 months – they are particularly compelling,” added Anna Knight. “How do you extend your campaigns while also ensuring they have the same impact with consumers? How do you maximise the window of opportunity when an athlete strikes gold? And how do you prep for something that’s three or four years ahead?”

“The Tokyo Games were a sporting event like no other and the postponement to a year later created some complicated challenges, not only for the athletes but also off the field of play in the commercial and licensing world,” said Tim Ellerton, commercial director of Team GB. “Our ability to come together and find creative solutions for our partners and licensees played a huge role in ensuring that when the Games arrived we had everything in place to provide the athletes with the best possible platform to go and perform. We’re very excited to join the panel on the day and provide an insight into what was another fantastic Olympic Games for Team GB.”

Please note, attendees must pre-register for Brand Licensing Europe to ensure a seat at the keynote. Press attendance is by application only.

 

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