NEWS sold to Orbital Media & Advertising

Published on: 19th June 2012 has announced that it has been sold to Orbital Media & Advertising. ( was set up to connect brands with leading online social media influencers/bloggers, and is now the UK’s leading service of its kind. To date, the service has helped hundreds of brands achieve valuable exposure to millions of target consumers.

Peter Dawson, managing director of, said: “ has gone from strength to strength over the last 18 months. We put together a way to take branding direct to the end user, and the results have been outstanding.”

The sale will allow Peter, to put resources into his other ventures such as the Rainbow Awards, the Online Awards for Toy excellence. (

Orbital Media & Advertising is one of the UK’s biggest and most successful social media agencies, having worked with blue chip clients such as Adidas, Aviva Insurance, Sudocrem, Infacol and Pernod Ricard. This acquisition will allow Orbital Media to grow its social media engagement opportunities across many different product sectors.

Peter Brady, chief executive officer of Orbital Media, and senior director of Hayden Allen-Vercoe, said: “We see this exciting acquisition as an important part of our future growth strategy, building on the strong business concept, to develop a more comprehensive offer.”


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