The latest Blog On Event took place over the Bank Holiday weekend at the Manchester Science and Industry Museum.
Attended by some of the UK’s most influential parenting bloggers, the networking event is becoming a magnet for toy companies and leading UK brands. It provides an opportunity for brands to meet bloggers face to face to showcase new products, and to also forge working relationships to build their brand amongst their key target audience.
Now in its fourth year, the event’s hashtag #BlogOnMSI is said to have trended on Twitter across the UK for 19 hours with a quoted reach of 1.5 million users.
Toy brands in attendance included Sambro, Character Options, Brainstorm Toys, Flair, Esdevium Games and Trends UK.
Ian Cuthbert, business development manager at Sambro, commented: “This was the first Blog On event I had personally attended and I was extremely impressed with not only the slick organisation but also the calibre of bloggers in attendance. Working closely with bloggers is very much part of Sambro’s marketing plans going forward, and it was a great opportunity to meet parenting bloggers we can work with to take our brands forward.’
Laura Seaton, founder of BlogOn, added: “Since its inception, Blog On has really taken on a life of its own and is now a massive part of the bloggers calendar. It’s become a place where bloggers cannot only come and learn new skills but meet different brands and find out how they can work together. Our brands really see the benefits in attending and return time and again. Due to its success we are looking to add more dates so would urge businesses to get involved.”
New dates and venues will be announced on www.blogonconference.com.