Following the success of 2016, Hy-Pro now leads the category with its No. 1 brand, Zinc.
Following a redevelopment of its Zinc electric scooter brand, April 2017 saw retailers replacing a previous leading brand with Zinc products. This has resulted in the company dominating the market share, and Hy-Pro products now account for nearly 20% of the Skates/Skateboards/Scooter category.
Simon Pickavance, Hy-Pro’s commercial director, commented: “We’re thrilled. It’s a huge achievement to not only see Zinc become the number one scooter brand, but see Hy-Pro International as the number one manufacturer. The most amazing part of this is that we have achieved this without our new Smart range, which features our new hoverboards. Who knows where 2018 could take us.”
As of July 2017, the Zinc brand broadened its range to include new hoverboards. Debuting with the Smart A hoverboard, Zinc’s venture into this growing market opens up a new price point for the brand. The hoverboards feature innovative CHIC technology including lithium powered batteries to aid efficiency and power them for longer. Users can glide along at speeds of 7.5mph and travel up to 20km on just one charge. The boards are also fully UL certified to offer retailers peace of mind.
Hy-Pro has plans for video content to showcase the Smart A and Smart X. VOD and YouTube campaigns beginning in October will broadcast on mainstream channels to reach families across the UK. Premier League pitch-side advertising has also been secured.
In addition to the newest launches, the original Street Gliders have made a return with the new Blaze model, which features a sparking element, and Flyte, the case-scooter brand, is rapidly growing.
Hy-Pro will continue to focus on keeping the Zinc brand aspirational. “It’s of the upmost importance to us that Zinc remains a brand that young people can grow up with,” says Simon. “We still want to create products that children can progress with – it helps grow a child’s confidence – and these outdoor toys are still a prevailing staple of childhood. We’ve seen growth even in the trying times because customers are still confident in our products.”
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