Following Freddy Bear’s debut at Britmums Live in June, Vivid has claimed that reviews from parenting bloggers have helped to drive initial sales following a stream of online vlog and blog reviews.
As part of a strategy to target Mums, Vivid launched interactive My Friend Freddy Bear at blogger summit BritMums Live. The company has utilized the UK’s blogging community to launch new products in the past; however, the company suggests it has found the feedback on Freddy Bear particularly helpful in promoting the product’s key USPs.
Kerry Paternoster, Vivid’s marketing manager, commented: “When launching a product with multiple functionality and play patterns such as My Friend Freddy, we recognised the need to put him in the hands of parents and children who could provide valuable feedback from launch. Working with bloggers is an integral part of any PR launch strategy for us, as the effect word of mouth has among their followers is proven to make a quantifiable impact on sales, especially in the pre-school arena.”
Specifically designed for pre-schoolers, My Friend Freddy Bear is an interactive bear with a difference; if a consumer types personal details into the free app, such as favourite toys, friends, pets and birthdays, Freddy Bear will incorporate them into the things he says. Also contained within the app, which is compatible with iOS and Android smart devices, are various activities which will enhance fine motor and basic language skills. There are three levels of complexity for the activities, so parents can choose the level that’s right for their child.