The new licensing deal is with stationery expert, IG Design Group, and confectionery specialists, Swizzels Matlow.
IG Design Group will design and distribute a stationery collection featuring British brands such as Love Hearts, Drumsticks, Refreshers, Parma Violets, Rainbow Drops, and Fizzers from the UK’s largest family owned confectionery manufacturer, Swizzels.
The three year deal with IG Design Group is for all stationery including filled stationery backpacks, ring binders, stickers, pens, pencil cases, and more. The collection is due to launch in spring 2018 and will target tween and teen boys and girls.
The stationery house has nearly 30 years’ experience. Helen Webster, IG Design Group licensing director, commented: “These brands are hugely loved by UK consumers of all ages and we look forward to a very sweet partnership with Swizzels.”
Natasha Dyson, managing director at Blonde Sheep Licensing, who brokered the deal, added: “IG Design Group is the perfect stationery partner for Swizzels. Not only does it have a wealth of experience, but it is also seeing success at retail with other food brands across both stationery and food gifting. Its immediate enthusiasm for the Swizzels portfolio of sweets was very refreshing.”