BLRA masterclass on Children’s Licensing announced

Published on: 13th April 2022

The first masterclass: ‘A deep dive into children’s licensing’ will be followed by a panel discussion chaired by Toy World’s John Baulch.

The Brand Licensing Retailers’ Academy (BLRA) has confirmed its first masterclass for Thursday 12th May at Brand Licensing Europe’s offices in central London.

Called ‘A deep dive into children’s licensing’, it will focus on licensing to 3–8 year olds and run as a separate stream to the co-located day long Licensing Essentials Course.

A joint initiative between Brand Licensing Europe and Licensing International, the BLRA masterclasses have been launched to deliver ongoing, relevant and inspiring licensing education to retail.

Retailers with an existing knowledge of licensing are encouraged to register an interest in attending ASAP. Space is limited and organisers will allocate places on a first come first served basis, strictly to retail professionals only.


13.00   Lunch (joining delegates from Licensing Essentials Course)

14.00   ‘Just what do children look for?’
Nick Richardson, founder and CEO, The Insights Group UK

Using exclusive new insight and data, this session will identify what children search for in the key toys and games, and apparel and gifting product sectors and consider how these searches are becoming increasingly refined. It will also highlight some of the key trends within the children’s market and, using predictive forecasting, into what to expect for the future.

14.45   ‘Why do they look for it?’
Gary Pope, CEO and co-founder, Kids Industries

Once again, using brand new insight and data, this session will consider what influences children’s product searches and what the different triggers are by age and/or sex. The session will delve a little deeper into how retail might consider these influences when planning licensed product in-store and online.

15.30   Academy Chat
Hosted by John Baulch, owner and publisher, Toy World, accompanied by Andrea Gornall, sales and licensing director, 8th Wonder, Melanie Beer, licensing director EMA, Amscan International and Richard Hollis, licensing consultant.

With an emphasis on toys and games, this moderated panel session will discuss those topics affecting and impacting the global licensing industry.

16.00   Networking drinks/final Licensing Essentials Course Q&A panel

17.00   Close

Interested retailers can register here or contact Keith Pashley for further information.


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