LICENSING NEWS

Blue Sky Studios prepares to launch new Harry Potter line

Published on: 8th May 2018

The new range will include bags, stationery and novelty gifts for fans of the wizarding world. 

Blue Sky Studios’ latest Harry Potter line launches in June, offering fans of the boy wizard and his magical world a range of branded products for school, home or the office.

In addition to luxury bags featuring premium detailing and Hogwarts branding, there will also be notebooks that open like a map, a wand that is also a pen, a mug that self-stirs drinks, and a pop up goblet.

The final Harry Potter range was presented at Spring Fair, where it received a very positive reception from consumers and retailers alike.

Gavin Holden, director of Blue Sky Studios, commented: “We have opted for a premium feel to the range, using high quality materials, metallic gold printing and lots of nice details. Utilising the school crest, we have designed this range to look as though it’s officially issued by Hogwarts. These are the bags and lunchware you’d own if you attended Hogwarts, which as a concept has been very well received by our customers.”

The line will be supported with major retail promotions from mid-July, and the company is currently putting the finishing touches to a winter-specific Harry Potter spin-off range.

To find out more, read our in-depth interview with Gavin in the May Licensing World Supplement, by clicking here.

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