Bluw will be using Toy Fair to showcase its new Glow to Bed plush range, which will be available to order in the spring.
The initial range features four, 10in height characters: Sleepy Monkey, Sleepy Tiger, Sleepy Puppy and the Sleepy Bear. Each teddy bear is supplied with a light wand that allows children to draw in the dark on their teddy’s stomach.
The range comes with a light wand in every plush character. The battery operated wand lights up any patterns children draw onto their plush animals in the dark.
Other products released from the range include the Magiglow drawing board and the Glow and Learn Book range which includes Alphabet Madness and Crazy Counting.
Bluw will be exhibiting at stand 179.