Following a deal completed at the end of 2011 Bluw has teamed up with Funrise, that gives it UK distribution of Tonka, Gazillion Bubbles and a new exciting range of National Geographic Kids products. 

Also following the success of its Eggbods and Airhedz brands, Bluw now add Star Wars, Ben 10, Transformers and Hello Kitty licences to add a different dimension to those products.

Charlie Rudge founder of Bluw said: “The brands that we are now working with makes for a really exciting start to 2012, we are serious about being a major player in the toy industry and this is just the start. We have seen great support for the brands that we are working with historically and that is now translating into great support across the toy industry for 2012.”