The new store has become the retailer’s biggest in the North East.
B&M opened in the former B&Q unit in Ryhope Road, Sunderland, at 9am on Saturday. The business has employed 79 workers, including 15 of those ex-B&Q workers who lost their jobs when it closed the business last November.
The shop will stock more than 10,000 types of products across 46,553 square feet, including a garden centre, with departments including food, alcohol, toys, electrical goods, homeware, pet products, health and beauty and seasonal ranges. It also has an extensive DIY, decorating and furniture range.
Saturday’s launch saw funds raised for Cash for Kids. The first 10 customers were also gifted with wine and flowers, and there were £250 of vouchers to give away. There was also a facepainter in store to transform customers into their favourite super heroes, animals or characters.
While most competitors have seen revenues fall in the past year, B&M’s has soared by 23%, making it one of the fastest-growing retailers in Britain. The company has gone from 20 to 500+ shops in the UK and Germany in the past eight years, is opening at least one new store a week and is enjoying annual sales of £2bn.