NEWS

Board Game Club teams up with Esdevium Games

Published on: 16th May 2017

Partnership will launch Blogger Board Game Club for families.

EsdeviumMimicking the subscription box model, this new engagement programme invites 50 blogging families to enjoy and share a year-long journey through social board gaming. Each month Board Game Club will use their feedback to match-make them to a new and exciting tabletop title. Esdevium is the first brand to exclusively take over Blogger Board Game Club, meaning that all featured games will be exclusively handpicked from their portfolio.

The activation forms part of a wider PR strategy by Esdevium Games to help UK families better navigate the board game shelf, giving them a deeper experience of games they might not ordinarily have come across.

Ben Hogg, marketing manager at Esdevium Games, commented: “We’ve been huge supporters of Board Game Club since its launch over three years ago, as it’s so in keeping with our own ethos of giving people hands-on experiences of games. We previously enjoyed a very successful take-over night in London, so we’re delighted to be the first brand to be part of an even bigger initiative from the Board Game Club team. The launch of Blogger Board Game Club means we can take our games out to a wider audience of families, in a meaningful, personalised and engaging way. We’re confident of creating the next generation of board game fans by taking bloggers on a journey through some of the best tabletop titles, and feel this partnership lets us push the boundaries and interact with new audiences. We’re looking forward to the next 12 months very much.”

Board Game Club is in the process of inviting blogging families from across the UK to take part in the project, and will also be showcasing the initiative with a pop-up Board Game Club at leading blogger event, Blog On, in Manchester on Sunday 21st May.

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