NEWS

Boat Rocker inks deal with Simba Dickie for Dino Ranch

Published on: 17th May 2022

Top German toy manufacturer Simba Dickie has joined the growing list of licensees for the hit show as Boat Rocker looks to further expand international growth.

Boat Rocker has announced that the Simba Dickie Group GmbH has signed a licensing deal for Dino Ranch, as the pre-school hit continues to rapidly expand its global footprint.

The product range will feature the Big Bloxx Junior Building Construction set, which contains a minimum of 15 pieces, including exclusive figurines and accessories. Other highlights include foot to floor ride-ons, scooters, school and kitchen large role-play sets, pocket money toys– such as bubbles, magnetic drawing boards, glow in the dark sets and a light projector – and seasonal products including buckets, spades and sand toys.

The Simba Dickie Group plans to launch its new ranges from SS23 across the UK & Eire and EMEA, including in France, Iberia, Italy, Benelux, the Nordics, CEE and GSA.

Dino Ranch continues to be a ratings hit amongst kids aged 2-5 on Disney Jr and CBC, where it premiered in January 2021. Sustaining the number one position in its timeslot on Disney Jr has led to the show being sold to over 170 countries and available in 15+ languages, with Tiny Pop in the UK the latest to come on board. Its unique mash up of dinosaurs and cowboys, set in the great outdoors, continues to prove hugely popular across all platforms. Series two is currently in production and is set to premiere in the US this summer, including a 22-minute tentpole special.

Kate Schlomann, EVP Brand Management and Content Marketing, Boat Rocker, said: “We’re delighted to welcome Simba Dickie to our ever-growing herd of best-in-class licensees for Dino Ranch. As one of Europe’s leading toy manufacturers, this new deal will further strengthen our international reach, and the Dino Ranch brand. Simba Dickie’s expertise will help expand the world of Dino Ranch for our pre-school fans, offering additional ways to play which complement our master toy range from Jazwares.”

“We are thrilled to partner with Boat Rocker Studios on Dino Ranch – this is a really unique new show for pre-schoolers and we’re excited to develop the range,” added Werner Lenzner, Simba Dickie Group’s Licensing and Strategic Development manager

Simba Dickie joins a distinguished list of licensees for Dino Ranch, including Master Toy partners Jazwares which is launching its dynamic line across EMEA this summer; Scholastic, Rubies, Ravensburger, Character World, Immediate Magazine and Kennedy.

For more on Boat Rocker’s slate of leading brands, visit www.boatrocker.com.

 

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