LICENSING NEWS

Boat Rocker announces international sales for Bitz & Bob

Published on: 4th May 2018

Sales agreed across Canada, Asia and Europe.

New broadcast deals include TVO and Knowledge Network in Canada; EBS in South Korea, SVT in Sweden, NRK in Norway, YLE in Finland and Hop in Israel. In addition, France Television in France, and Fox Latin America have also agreed to air the series. Bitz & Bob will start airing internationally later this year.

These high profile international sales follow the success of Bitz & Bob since launching on CBeebies in March, where it has already proved a ratings success. The series has been in the top 10 shows on the channel since launch and Bitz & Bob and Bitz & Bob You Can do It Too have been requested over five million times on iPlayer to date.

A ground-breaking new animated comedy adventure with a twist, Bitz & Bob’s funny and inventive stories explore the broad principles and science of engineering through creative play, crafting and invention, encouraging pre-schoolers to get involved in engineering, experiments and exploration. The 44 x 11’ series follows the colourful and fun antics of passionate inventor and creator, eight-year-old Bitz, her energetic and enthusiastic younger brother Bob and their toy friends. A complementary short form live-action companion show, Bitz & Bob You Can Do It Too, (44 x 4’), allows children to further interact and engage with the show by trying out their own experiments.

Jon Rutherford, president, Boat Rocker Rights, commented: “Bitz & Bob has already generated significant buzz in the UK, and is proving to be a big hit with the audience. We’re thrilled that so many high profile broadcasters will be airing the show internationally, and helping to inspire a new generation of kids who are excited about engineering, science and technology.”

RECENT ARTICLES

Nikko Toys revs up for new RC rally cars in deal with M-Sport

Desi Dolls launches in FAO Schwarz, Selfridges London

Families flock to Smoby Play Zone at Gloworm Festival

Pip and Posy entertain at Bristol International Balloon Fiesta

Exclusive: John Grice on Naylor Activity Tunnels

Friday Blog

Innocent until proven guilty …it’s the Friday Blog!

Little Tikes unveils toys based on ‘Let’s Go Cozy Coupe’

Kidicraft bolsters team with two new appointments

Exclusive: embracing Plush

Exclusive: NPD Insight half way through 2022