LICENSING NEWS

Boat Rocker Studios announces new licensees for Love Monster

Published on: 1st July 2020

Amscan International will be releasing a new range of dress up, clothing and accessories for the pre-school property this autumn.

Boat Rocker Studios has announced a raft of new licensees for its popular new pre-school series Love Monster, which has proved a hit with viewers following its launch on CBeebies in January.

The new deals cover apparel, home textiles and dress-up products from leading names in the industry. Amscan International has signed for dress up clothing and accessories. Cooneen has signed for nightwear and underwear, Dreamtex for bedding and home textiles, and Blues for daywear and swimwear. The new partners are launching Love Monster ranges from autumn/winter 2020 and spring/summer 2021.

Kate Schlomann, executive vice president of Brand Management and Content Marketing, Boat Rocker Studios, said: “Children have taken Love Monster and his menagerie of cute furry friends to their hearts, and soon they will be able to get even closer to their Fluffytown heroes with these delightful new ranges. We are thrilled to be partnering with these best-in-class companies to build Love Monster into a strong brand franchise.”

Love Monster, a quirky, 2D animated 54 x 7’ pre-school series is based on the best-selling pre-school books by Rachel Bright. The show is a collaboration between BBC Children’s In-House Productions, Boat Rocker Studios and Chinese production company UYoung. Full of heart and helping pre-schoolers understand different emotions, Love Monster showcases the importance of kindness, empathy, connection and instinct.

Love Monster airs weekdays in the UK on CBeebies and has reached over 4m iPlayer requests since launch in January.

Boat Rocker Studios is managing the global content distribution and consumer products programme for the franchise, excluding China and South East Asia which is managed by UYoung.

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