LICENSING NEWS

Boat Rocker Studios signs deal with Funko for Danger Mouse classic collectibles

Published on: 26th July 2019

The partnership sees the launch of a brand new range of Danger Mouse classic collectibles, set to launch autumn 2020.

Boat Rocker Studios, the content, distribution and brands arm of global entertainment company Boat Rocker Media, has announced a worldwide deal with Funko. The partnership sees the launch of a new range of Danger Mouse classic collectibles, set to launch autumn 2020.

The new range will include a variety of traditional and digital products based on the hugely popular original 1980s animation. The much-loved Danger Mouse heroes and villains will be available as Funko’s trademark Pop! stylised vinyl figurines. As well as digital stickers (still and animated), digital cards and 3D collectibles of Funko stylised characters will be sold via authorised third-party distribution channels and Funko’s own online properties and mobile app. Digital accessories for Funko’s stylised characters will allow Danger Mouse fans to create both 2D and 3D custom avatars on Funko’s own online properties and mobile app called Pop!Yourself. Using the iconic look and feel of Funko designs, an apparel and accessories range will also be developed.

Kate Schlomann, executive vice president of brand management and content marketing Boat Rocker Studios, said: “We are thrilled to team up with Funko for this fabulous, quality range of Danger Mouse Classic collectibles that is sure to delight fans of the much-loved iconic animation.”

Originally produced by Cosgrove Hall Films for Thames Television, Danger Mouse ran on ITV from 1981 to 1992. The animated series, starring David Jason as the voice of the eponymous world’s greatest secret agent and Terry Scott as his hapless sidekick Penfold, also proved hugely popular overseas and was broadcast in over 80 territories worldwide including Australia, Germany and France, and was the first UK cartoon to really break into the USA. A rebooted version for today’s kids, which launched in 2015, has also proved a huge hit globally, with 99 new episodes to date over three series.

Boat Rocker Studios owns the global rights to both the new and classic Danger Mouse and manages the worldwide content distribution and merchandising rights for the property.

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