Boat Rocker Studios signs master toy deal with Golden Bear for Love Monster

Published on: 24th October 2019

Boat Rocker Studios has announced that it has signed a master toy deal with Golden Bear for its forthcoming children’s series Love Monster.

The partnership will see Golden Bear produce licensed Love Monster products for the UK, Ireland and Australia across a wide range of categories including plush, plastic, role play, electronic learning aids, bath and wooden toys.

This 2D animated 54 x 7 pre-school series features a little monster with a huge heart and is based on the bestselling pre-school books by Rachel Bright.

Kate Schlomann, executive vice president of Brand Management and Content Marketing, Boat Rocker Studios, said: “We are thrilled to be teaming up with Golden Bear, which has an outstanding reputation for producing high quality toys in the pre-school space. We can’t wait to bring Love Monster and his cute furry friends from Fluffytown to life for children to cuddle & play with at home.”

Barry Hughes, managing director at Golden Bear added: “We are delighted to be partnering with Boat Rocker on the wonderful Love Monster property. We instantly fell in love with Love Monster and his friends in Fluffytown and have already had lots of fun turning the characters into delightful toy samples that have translated exceptionally well. We are looking forward to the launch of the show next year and then bringing the toys to market.”

With a collaboration between BBC Children’s In-House Productions, Boat Rocker Studios and Chinese production company, UYoung, Love Monster is set to launch on CBeebies in the UK in January 2020. Showcasing the importance of kindness, empathy, connection and instinct, the wonderfully warm and witty adventures follow hairy hero, Love Monster, as he navigates the challenges of being the only monster in Fluffytown.


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