LICENSING NEWS

Boat Rocker to represent Trulli Tales

Published on: 31st October 2018

Boat Rocker has picked up the rights for the award-winning animated children’s series after signing a deal with Congedo CulturArte.

Created by Fiorella and Maria Elena Congedo, Trulli Tales is a 2D animated series (52 x 11’) aimed at kids 4-7 years. Set in the kingdom of Trulliland, where the ancient arts of magic and cooking blend into one, the animation follows the adventures of four young children who have been chosen to protect Trulliland’s most prized possession – the Magic Cookbook – from the evil Copperpot.

The stories promote the value of friendship for young children and show how everyday obstacles can be overcome by working together, sharing new experiences and having fun.

Trulli Tales is an international co-production developed by Rai, Congedo CulturArte and Fandango, Gaumont and Groupe PVP, in association with Gloob. The series launched on Disney Junior across EMEA last December and on Rai Yoyo in Italy in June. Trulli Tales currently airs on Disney Junior in the UK, twice daily through the week and three times a day on weekends. It will launch on Tiny Pop in the UK in Q4 2018. Trulli Tales won Canada’s prestigious Prix Gémeaux for Best Animation Series in 2018.

Existing European licensing deals include toys from Giochi Preziosi (which will be distributed by Flair in the UK), educational toys from Clementoni, tissues from Clean Paper and stickers and magazines from Panini (Italy). Other local Italian partners are in place covering publishing, snacks, olive oil and a kids’ club.

Caroline High, director of licensing at Boat Rocker UK, commented: “We are thrilled to pick up the rights for Trulli Tales for UK & Eire. This is a beautiful series which extends naturally into consumer products. With the forthcoming launch on Tiny Pop and the toy line being presented at Toy Fair, we can’t wait to whip up a feast amongst the UK licensing community and introduce Trulli Tales at retail from autumn/winter 2019.”

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