LICENSING NEWS

Boat Rocker’s hit series Dino Ranch set for season two and new themed toys

Published on: 27th July 2021

Second season will launch next year, with a new themed toy line set to come out this autumn in partnership with Jazwares.

Following a successful first season, the second season of Boat Rocker’s pre-school hit Dino Ranch will launch on Disney Junior and Disney+ US & Latin America in 2022 and a broad licensing programme has also been developed, with Boat Rocker partnering with Jazwares on a full line of Dino Ranch themed toys, available this autumn.

Dino Ranch’s first season was the number one US cable series among kids aged 2-5 years at launch on Disney Junior and it has also just launched on SVOD service Disney+ and is coming to Disney Junior Latin America in August, and SRC Canada in September. The show has seen strong international sales, including Disney+ in UK/Ireland, Australia and New Zealand, Super RTL/Toggo Plus (Germany), Gulli plus TiJi and Gulli Africa (France), Cartoonito (Italy), Hop (Israel), SVT (Sweden), NRK (Norway), DR (Denmark), YLE (Finland), TVP (Poland) and HRT (Croatia).

Dino Ranch is about a working farm under the big skies of ranch country, which is home to the Cassidy family: Ma (Jane), Pa (Bo) and their three adopted kids, Jon, Min and Miguel. On this ranch, the Cassidy family is in charge of rounding up, riding and caring for a herd of racing dinosaurs who are also their best friends.

As well as the partnership with Jazwares, the company is working with master publishing partner Scholastic to design and produce a wide range of Dino Ranch readers, sticker story books, novelty, activity books and audio books with products due to launch in the autumn. Further licensees have been secured in the US for apparel, bedding and bath, watches, Halloween costumes and costume characters for live events.

“Dino Ranch has received an incredible response from kids and parents around the world and we couldn’t be happier to have the opportunity to produce a second season,” said Michel Pratte, president, Boat Rocker Media, and general manager, Boat Rocker Studios. “The show is a shining example of franchise IP for Boat Rocker and we are looking forward to continuing to build brand affinity and engagement love for Dino Ranch with our partners.”

Jon Rutherford, president, Boat Rocker Studios, Kids & Family and Rights, said: “We’re very excited to continue our strong partnership with Disney for Dino Ranch.  Disney’s incredible support, along with the show’s ability to resonate with audiences through its unique blend of dinosaurs, family and engaging storytelling has helped us achieve immediate success. With season two, we plan on deepening engagement with our fans by unveiling new characters and locations, and many new thrilling adventures with the Cassidy family.”

 

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