Since its launch on 1st September on Channel 5’s Milkshake!, the new Bob the Builder series is already showing significant TV ratings.
The new CGI animated series sees its characters receive their biggest revamp in the show’s history, offering a contemporary look and feel and bringing the world of construction to life for pre-schoolers.
The new content launch has delivered double the average TV channel ratings achieved in this period on Milkshake! and the viewership is growing week on week. The ratings have increased by 271% since launch, demonstrating Bob the Builder’s huge popularity.
Jessica Symons, head of children’s at Channel 5, comments: “We are delighted by the early response from our viewers to the new Bob the Builder series. We knew that Bob’s enduring appeal as well as the exciting new look and dynamic content would capture our audience and the ratings at this early stage are hugely encouraging. The construction theme at the heart of the show, alongside the core values of teamwork, positivity and learning are a winning combination with our pre-schoolers. We look forward to many more episodes of Bob the Builder.”
Kate Schlomann, Hit Entertainment’s VP global brand marketing, added: “2016 will see the expansion of Bob the Builder consumer products with exciting cross category licensing partners on board including the launch of a range of toys rolling out in autumn, creating a truly immersive construction experience for pre-schoolers as they interact with Bob’s world above and beyond the on-screen content.”
Hit Entertainment is producing two series of 52 x 11’ episodes of Bob the Builder, as well as 1 x 60’ special due for delivery in 2017.