According to Hasbro executives, Stephen Davis and Joel Feldman, the Furby film will be a live-action and CGI hybrid.
Joel and Stephen, the company’s chief content officer, noted that Hasbro has already seen significant success in Hollywood with the Transformers and Ouija franchises.
“We think that this can resonate as a four-quadrant film,” Stephen said. “It can’t just be a 90-minute commercial.”
Bob Weinstein noted that the company is best known for fare aimed at mainstream global audiences, such as the Scream and Spy Kids franchises, while brother Harvey is in charge of the risk-taking projects through The Weinstein Company. He credited TWC president David Glasser with advising him to change course by focusing on fewer movies with bigger budgets.
“In the past, I was producing and releasing between seven and eight films a year and the quality suffered,” Bob said. “Going forward, I decided on bringing my productions to three or four year at the most. I’ve also decided to make them bigger budgets, more director and star driven, but still with the idea of creating franchises of a bigger nature.”