Pesky Productions has announced the launch of pre-school series Boj in a raft of children’s magazines.
These licensing deals capitalise further on the domestic and international broadcast success of the Australian character.
The first agreement is with Redan Publishing in titles Fun To Learn Favourites and Fun To Learn Friends magazines. Boj features in each issue, offering a range of educational activities.
The second agreement with Immediate Publishing ensures that a variety of Boj-a-boom themed activities will feature in top pre-school magazines, CBeebies Magazine and Toybox Magazine.
A third agreement with Kennedy Publishing sees Boj featured in the Get Busy and Busy Time magazines.
David Hodgson, managing director of Pesky Productions, commented: “Boj is perfectly suited to print as he really pops off the page and it’s a great way to show off all his brilliant Boj-a-boom ideas. It is really exciting for the many kids who love Boj to now have him so close at hand to play with in these wonderful magazines.”