The BTHA, the organisers of Toy Fair, have written to exhibitors confirming that plans are in place for the return of the event in 2022.
“We were so disappointed not to be able to host Toy Fair 2021, but rest assured we are working hard towards planning the successful return of the event from 25th-27th January 2022,” said Majen Immink, director of fairs and special events at the BTHA.
“In consideration of the current challenging trading conditions and other pressures for exhibitors, we are planning a delay to the opening of the booking process until late March and will inform you as soon as it opens.”
Exhibitors have been reassured that they will not be disadvantaged at all by this slight delay; indeed, the BTHA hopes that this delay will actually assist participants. To further help exhibitors during the challenges of the ongoing pandemic, deposit payments required to secure stand bookings have been reduced to 20%. Balance payments will not be payable until the end of October, and the 2021 rates will also be frozen for 2022.
To enable bookings to be made without risk, the BTHA went on to say: “Of course, in the event that the show cannot go ahead for reasons due to Covid-19 in the judgement of the BTHA Council, the same arrangements as last year in terms of refunds would be honoured.”
Returning exhibitors will have first refusal on their 2021 stand position, though the BTHA has stressed that it welcomes applications from all companies as usual.
Majen concluded: “We look forward to welcoming you all back and the team is here as always to answer any questions at any time.”
Toy World will keep readers informed of when the booking process goes live, and up to date details will be posted on the Toy Fair website in due course.