NEWS

Boots removes store signs labelling girls’ and boys’ toys

Published on: 1st May 2013

Boots has said it will take down in-store signs advertising science toys as ‘for boys’ after customers react.boots-store300

Shoppers complained about Boots using separate in-store signs suggesting toys for boys and girls, with toys from the Science Museum put into the boys’ category.

The retailer released this statement: “Thank you to all our customers who have taken the time to share their thoughts with us on the signs we use in the toys and games area of our stores. We’ve always been proud of supporting women in science and in particular in their careers in pharmacy, and we were dismayed that our attempts to help customers shop our store hasn’t worked in the way we wanted it to.”

Boots said that it was never its intention to stereotype certain toys, saying: “It’s clear we have got this signage wrong, and we’re taking immediate steps to remove it from store.”

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