Boti appoints Mustapha Zitouni as France country manager

Published on: 23rd January 2023

Boti bolsters French team with announcement of Mustapha Zitouni as country manager for the key expansion market.

Mustapha brings over 20 years of experience in French speaking territories. For the past 12 years Mustapha was employed by Spin Master overseeing the French speaking territories; in addition, he set up and managed pan-European accounts such as Aldi and Lidl. Prior to Spin Master, he worked at Upper Deck, first in the position of key account manager France and later as international sales manager.

“Last summer, we announced that France is a key expansion market for us, and Deauville Toy Fair was our formal introduction to the French toy industry,” commented Nico Blauw, CEO of Boti. “We’re planning on continuing to create innovative toys and develop the market there. Mustapha brings the right experience and drive we require to gear up for 2023.”

“Mustapha’s main challenge at Boti will be to fully develop France and to further develop Switzerland and the South of Belgium. He brings many years of experience with a proven track record of building successful infrastructures in new markets. We are confident he will do the same for Boti.”

Mustapha joins the Boti team in time to attend the Nuremberg Toy Fair. Visitors to the stand in Hall 12.0, Booth F04 can view the company’s latest products and developments whilst welcoming Mustahpa to the team.

For more information on Boti, visit the website here. Mustapha Zitouni can be contacted at or on +33630890159.


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