The company will also be presenting three new games at London Toy Fair.
Brainstorm has announced a new exclusive partnership with Yulu, creators of active toys and games. Brainstorm will also be presenting three new games at London Toy Fair: Big Beard Battle, Dynamite Dare and Spy Code.
Nick Saunders, sales director at Brainstorm said: “We are really excited to be working with the innovative team at Yulu. We just love these fun, action-packed games – and watch this space for more new products later in the year.”
The Yulu games range will be supported with a Q3-4 TV campaign, and with marketing and PR activity to drive brand awareness and sales.