Brainstorm announces new additions to Eugy range

Published on: 24th September 2021

Brainstorm has hailed the new lines as great news for retailers who want to offer Eugy fans even more models to buy, build and collect.

The company has announced the addition of six new Eugy models to its collection, taking the total number of sets available to 46.

The new Eugy characters are Hedgehog, Chameleon, Unicorn Sky, Raptor, Crocodile and Kangaroo.

Created in New Zealand by Dodoland, Eugy is an eco-friendly craft collectible that allows children to create their own 3D models using environmentally friendly, biodegradable card each printed with natural eco-friendly inks. The impulse price point and the eco-friendly attributes of Eugy, coupled with the increasing number of models available, mean the brand has become a sought-after collectible, with the range expanding rapidly since Brainstorm began distribution with just eight models.

The simple numerical sequence assembly belies the intricate creations children can make; a collection of cute animals and creatures including dinosaur, panda, elephant and more. Children can collect them all and enjoy the fun educational facts accompanying each model.

Debra Tiffany, marketing manager at Brainstorm Ltd commented: “Eugy is an exciting and rapidly evolving brand with new line extensions. It’s great news for retailers who want to offer the legion of Eugy fans more models to buy, build and collect. The six new characters were slated for a 2022 launch but will now be available from November so customers can capitalise on pre-Christmas sales.’

Brainstorm has a selection of POS options that enable retailers to showcase the range to best effect, including eco-friendly CDU’s, Slat Wall POS and a FSDU.

For more information, contact 01200 445 113 or visit



Moonbug announces new content deal with BBC

Toys4You Sutton Coldfield becomes Toymaster member

Lego to stage two-day immersive Mission to Mars event

BLE to highlight sustainability, diversity, equity and inclusion with special day

Zag launches global toy division, Zag Play

Lego unveils largest store in the world in London

New TV campaign from Tonies

Toymaster welcomes new member Big Top Toys

Exclusive: innovation in Wooden Toys

Exclusive: Posh Paws on how the company is evolving