The company continues its collaboration with the team behind Aqua Dragons and this partnership will see Brainstorm continue to distribute the full Aqua Dragons range throughout the UK, with TV advertising support going into 2015.
The Aqua Dragons range will be advertised from 26th December until 4th January. The campaign is the first in a schedule of advertising booked throughout 2015. In addition, craze toy Magno-Z will also be TV advertised from 26th December – 4th January and in strategic bursts throughout 2015. The TV advert has helped to drive brand awareness and sales this year, and the brand will continue to be supported by PR and the Magno-Z brand ambassador scheme in 2015.
The Brainstorm Toys arm of the business has also enjoyed a successful year and the 2014 hero product, the T Rex Projector and Room Guard, will continue to be TV advertised in 2015.
Nick Saunders, sales and marketing director at Brainstorm, said: “We have had a great year at Brainstorm and it’s brilliant to continue our association with two brands that are proving massively popular with UK consumers. Our TV advertising campaign has been put in place well in advance so that we can support the key ranges during crucial selling periods throughout the year.”