Addict a Ball, an addictive toy from Kidult, has appointed Brainstorm as its exclusive distributor for the UK and Ireland.
The firm has already placed orders, and plans to have stock on the floor from early January 2016. Brainstorm has also outlined its plan to use TV advertising to promote the brand, which will commence from February and will continue throughout the year.
The Addict a Ball brand has already sold well in the UK. With Brainstorm consolidating supply, the company will be able to build a marketing strategy for the items with a promise of a new product to bring the range up to three SKUs.
Sales and marketing director, Nick Saunders, commented: “I’m a massive fan of Addict a Ball and it’s always fun to sell something you love. The multitude of positive consumer comments I have seen tell me I am not alone.”