This is the first time the company has used an external PR agency.
Nick Saunders, sales director, commented: “We are all extremely excited about the Aqua Dragons range and wanted to bring an agency on board who understood the toy industry as well as having proven success in getting new brands directly in front of the consumer. Bertelli Communications came highly recommended and we look forward to working with them on this and other projects in the future.”
Lianne Bertelli, MD of Bertelli Comms, added: “As an agency we specialise in targeted product placement to drive brand awareness and ultimately increase sales for our clients. We will proactively seek to maximise all media opportunities for the whole range as well as managing the Aqua Dragons social media campaign on behalf of Brainstorm. We can’t wait to get started.”
Aqua Dragons are live aquatic creatures that you can hatch and grow at home. They can grow up to 2cm and their eggs can dry out and stay alive, hatching years later when re-hydrated.