With a raft of science-based toys launching this year, Brainstorm will support the week’s marketing efforts with a social media campaign of its own.
Supporting retailers throughout the week, the company’s Facebook page will post details of all the company’s latest products along with giveaways and details of stockists. In addition, a separate Twitter promotion will run from the middle of National Science Week.
Debra Tiffany, marketing manager at Brainstorm, commented: “We are passionate about science and engaging young minds in a fun way. Parents love our brand and our social media channels are testament to that. We will use the National Science Week activities to not only promote our own products old and new, but to also share content relating to Science Week that is pertinent to our audience.”