The company puts its recent success down to “aggressive consumer marketing, great products and plenty of hard work”.
The Lancashire firm’s year-end is the 31st of March, and it expect sales to fall in line with the previous record year despite the challenging retail environment in the UK and ROI. With new lines coming out of its Hertfordshire development office to bolster its home-brands – Brainstorm Toys and The original Glowstars Company – Toy Fair will also see the launch of Eugy, a brand new collectible craft line.
Marketing manager Debra Tiffany commented: “The directors continue to be fully supportive of my marketing plans with enhanced budgets for Brainstorm Toys, StikBot and Aqua Dragons lines. Our key drivers continue to respond superbly to TV advertising as we have seen with the boxing day campaign, for StikBot Monsters, which saw us sell out of our opening containers within four weeks.”
Brainstorm says that “aggressive consumer marketing, great products and plenty of hard work” has been at the centre of its success in recent years, and says it looks set to keep up the momentum.