The Lancashire-based toy company is planning intensive social media activity across all of its social media channels with a focus on key space products including My Very Own Moon, My Very Own Solar System and The Original Glowstars Company range.
In addition to the two-week schedule of promotions, Brainstorm is teaming up with the National Space Centre in Leicester to give away a family ticket to the venue; the Space Centre will also run a series of Brainstorm promotions via its own social media channels in the week preceding the anniversary. Bumper packs of product have also been sent to ‘kidfluencers’ for review, which will appear throughout the anniversary week.
Brainstorm’s space range will feature in First News, the UK’s leading children’s newspaper, in a celebratory competition both in print and online. The flagship John Lewis store on London’s Oxford Street will also feature a dedicated display area to showcase hero products throughout July.
Debra Tiffany, marketing manager at Brainstorm, commented: “We have so many space STEM products, and we obviously wanted to celebrate this momentous occasion. There will be interest in the anniversary from all over the globe and we want to communicate the STEM benefits of our products as well as the play value – children can learn more about about space and the world we live in, as well as the Moon Landing.”