NEWS

Brainstorm counts down to Moon Landing anniversary

Published on: 26th June 2019

Brainstorm is ramping up its social media marketing activity to coincide with the 50th anniversary of the Moon Landing on 20th July. 

The Lancashire-based toy company is planning intensive social media activity across all of its social media channels with a focus on key space products including My Very Own Moon, My Very Own Solar System and The Original Glowstars Company range.

In addition to the two-week schedule of promotions, Brainstorm is teaming up with the National Space Centre in Leicester to give away a family ticket to the venue; the Space Centre will also run a series of Brainstorm promotions via its own social media channels in the week preceding the anniversary. Bumper packs of product have also been sent to ‘kidfluencers’ for review, which will appear throughout the anniversary week.

Brainstorm’s space range will feature in First News, the UK’s leading children’s newspaper, in a celebratory competition both in print and online. The flagship John Lewis store on London’s Oxford Street will also feature a dedicated display area to showcase hero products throughout July.

Debra Tiffany, marketing manager at Brainstorm, commented: “We have so many space STEM products, and we obviously wanted to celebrate this momentous occasion. There will be interest in the anniversary from all over the globe and we want to communicate the STEM benefits of our products as well as the play value – children can learn more about about space and the world we live in, as well as the Moon Landing.”

RECENT ARTICLES

Magic Box shares next stage of UK & Ireland development

Lego unveils new iteration of Rebuild the World

Zoo launch for Vivid’s Tiki & Toko interactive gorillas

Brand Licensing Europe announces the Kelvyn Gardner License This! competition

New Pokémon TCG Live app brings gameplay to smartphones

Breaking News: Toy Fair 2022 exhibition space nearly sold out ahead of January return

Animaccord’s Masha and the Bear goes from strength to strength in the UK

Argosy Toys sees sales soar following social media post

Character Group issues full-year profit warning despite buoyant sales

Friday Blog

Plan ‘A’ all the way …it’s the Friday Blog!