NEWS

Brainstorm counts down to Moon Landing anniversary

Published on: 26th June 2019

Brainstorm is ramping up its social media marketing activity to coincide with the 50th anniversary of the Moon Landing on 20th July. 

The Lancashire-based toy company is planning intensive social media activity across all of its social media channels with a focus on key space products including My Very Own Moon, My Very Own Solar System and The Original Glowstars Company range.

In addition to the two-week schedule of promotions, Brainstorm is teaming up with the National Space Centre in Leicester to give away a family ticket to the venue; the Space Centre will also run a series of Brainstorm promotions via its own social media channels in the week preceding the anniversary. Bumper packs of product have also been sent to ‘kidfluencers’ for review, which will appear throughout the anniversary week.

Brainstorm’s space range will feature in First News, the UK’s leading children’s newspaper, in a celebratory competition both in print and online. The flagship John Lewis store on London’s Oxford Street will also feature a dedicated display area to showcase hero products throughout July.

Debra Tiffany, marketing manager at Brainstorm, commented: “We have so many space STEM products, and we obviously wanted to celebrate this momentous occasion. There will be interest in the anniversary from all over the globe and we want to communicate the STEM benefits of our products as well as the play value – children can learn more about about space and the world we live in, as well as the Moon Landing.”

RECENT ARTICLES

Breaking News: Rubie’s close to finalising agreement to come out of Chapter 11

Bored? Games? – Festival of Licensing examines the crossover between licensing and board games

Rosie Marshall to head up plaY-room

Messe Frankfurt postpones early Q1 trade shows

Epoch launches Aquabeads TikTok campaign

MadeForMums unveils top 100 toys for Christmas

Barbie 60th anniversary campaign recognised at EMEA Purpose Awards

Posh Paws named as new plush licensee for Sesame Street

Hasbro Happy Hours programme announced for Festival of Licensing

Asmodee announces AsmoFair Part II