Brainstorm finalises Q4 TV advertising

Published on: 18th September 2019

Campaigns will focus heavily on StikBot and other lines such as My Very Own Solar System. 

Brainstorm has announced its TV advertising schedule for the fourth quarter, focusing on key distribution lines and products under the Brainstorm Toys brand. Increased bursts of TV marketing will appear on screens beginning in September, and will run consistently throughout October, November and December.

StikBot continues to capture the imaginations of kids, with sales remaining strong in 2019. September campaigns will focus on StikBot Monsters and Zanimation Studio with Brainstorm’s brand-new advert, while November and December will see the brand sponsor breakfast weekday mornings on CITV featuring StikBot Original figures, Dinos and Monsters.

Brainstorm Toys has become synonymous with high-quality educational toys, so 2019’s TV ads will feature some of the range’s most popular lines including the T-Rex Projector & Room Guard and My Very Own Solar System. The My Very Own Solar System ad also includes a call-out for My Very Own Moon, a product that has enjoyed phenomenal success during the Moon Landing Anniversary year.

Debra Tiffany, marketing manager, said: “As well as continued marketing support throughout the year, Q4 is of course a crucial time for us. We continue to invest in our own Brainstorm Toys portfolio as well as supporting our distribution lines. Aqua Dragons and Addict-a-Ball are brilliant Christmas lines and are included in this year’s schedule.”


Friday Blog

Plan ‘A’ all the way …it’s the Friday Blog!

Little Tikes launches Rescue Tales for autumn/winter

PoundToy launches ‘authentic’ new TV campaign

The Point.1888 appoints Hornby’s Aurélie Dilain-Waclawski

John Lewis retains cautious outlook despite greatly improved first half results

YouTube’s Vlad & Niki surpasses 200m subscribers worldwide

Spielwarenmesse Toy Business Forum to bolster ToyAcademy expertise

Bratz is back with special 20th anniversary dolls

Wild response to PlayMonster UK’s #FairiesForNature campaign

Disguise recruits pair to lead EMEA market growth