The new ad features the Stickbot Zanimation Studio.

The success of StikBots in the UK since its launch in January can be attributed to a comprehensive marketing campaign implemented by exclusive UK and Ireland distributor, Brainstorm.

September has seen a fresh burst of TV advertising across the UK and Ireland with the new ad, which can be watched below.

The TV campaign comes off the back of a successful YouTube marketing campaign implemented throughout the summer by Brainstorm and Zing Toys, the creators of StikBots. The targeted programme has resulted in increased subscriptions to the StikBot Central YouTube channel.

PR coverage is planned throughout Q4 and will begin on 24th September when the range will appear on CITV’s Scrambled programme in its popular feature, The Fridge. Brainstorm will also be exhibiting at BlogOn on 25th September, showcasing the whole range to some of the most popular parenting bloggers in the UK.