New-look website designed to create more user-friendly experience for the trade on all online platforms, including mobile.

Featuring all Brainstorm’s existing products, the accessible site allows trade visitors to get product information and access their own trade account so that they can order easily and keep track of products, as well as getting news of forthcoming launches.

The new look website features a videos page, news and a brand new area showcasing unboxing videos and blogs. Key products within the Brainstorm Toys range include secret codes so that children can unlock fascinating facts online and these are featured in a Fun and Games tab to drive traffic to the site.

Debra Tiffany, marketing manager at Brainstorm, commented: “We have been working on the new-look website for a while now and wanted to create a user-friendly site for both the trade and end consumer. It’s really easy to navigate and will feature regular blog posts and unboxing videos to drive traffic and brand awareness, and we look forward to our customers being able to order efficiently and easily going forward.”