Aqua Dragons, StikBots and Klikbots will all feature in the campaign across TV and digital media.
Brainstorm is supporting key distribution lines with TV and digital marketing campaigns running throughout April, including ads for its popular Aqua Dragons brand.
Spring is a key selling period for Aqua Dragons and the award-winning range will air in ads on top kids TV commercial channels and on YouTube from 1st to 24th April. The ad features the Aqua Dragons Underwater World range and will also be supported by PR social media campaigns and influencer outreach.
Aqua Dragons are real live aquatic creatures that help teach children about life cycles and kids can hatch and grow their Aqua Dragons in the Underwater World habitat. The educational kit comes with food, eggs and instructions that allow children to see Aqua Dragons form in as little as 2-3 days.
StikBot and Klikbots will also air on the same popular channels and YouTube to promote key lines, driving brand awareness with links to YouTube channel Stikbot Central.
The ever-popular Klikbot range continues to amass a huge fanbase in the UK with the Zing Toys creation becoming a hugely successful product for Brainstorm. As well as TV advertising and digital campaigns throughout the year, Klikbot will also see the introduction of new characters; Klikbot Guardians from the new series launched on StikBot Central. The sci-fi action adventure features animations created with Klikbots that children can replicate using the new characters. A range of Klikbot Guardians singles will launch featuring a character, a weapon, interchangeable hands and the all-important Klik Separator which allows kids to swap up their characters and create unique characters by interchanging limbs with their existing collection.
Debra Tiffany, Marketing Manager at Brainstorm, said: “Easter is a popular time for both Aqua Dragons and StikBot and Klikbot which make great alternative Easter gifts as well as products that keep children entertained over the school holidays.
“We started to advertise StikBot and Klikbot during February half-term and now, as we enter spring/summer, we will begin to ramp up our digital and TV campaigns with more visibility for our brands as we progress through 2022.”