The TV ads will include the Brainstorm Toys T Rex Projector and Room Guard, RC Illuminated Solar System and Aqua Dragons lines.
TV advertising will commence from 30th November to 13th December for all three lines, followed by a further campaign for T-Rex and Aqua Dragons from Boxing Day through to 3rd January.
Brainstorm has noted strong sales data for the last three Januarys as a result of kids spending their Christmas gift money. This is stimulated by Boxing Day TV campaigns which run through the beginning of the new school term.
The Brainstorm Toys T-Rex Projector and Room Guard brings realistic dinosaurs into a child’s bedroom, whilst Brainstorm’s RC Illuminated Solar System includes a full sun with eight rotating planets which are operated by remote-control. The Aqua Dragons are real prehistoric creatures and each kit contains everything a child needs to hatch and grow their own Aqua Dragons at home.
Brainstorm also intends to execute a YouTube ad campaign for the same period featuring its pocket money line Magno-Z.