The bespoke unit allows kids and adults to play before they pay and is another example of how Hamleys works to bring theatre into stores.
Nick said: “When Eve first proposed the idea I was very enthusiastic. The element of trade shows that I love the most is demonstrating the product and seeing the amazing reaction of buyers. With this Hamleys fixture we can now do that for the consumer.”
This new display incorporates many of the key lines from the companies Brainstorm Toys and The Original Glowstars Company brands. Tracy, assistant third floor manager, pictured above with Nick, said that “lots of people coming into this area are welcoming the opportunity to touch and feel the product and we can see that is really helping with sales”.