Brainstorm’s Eugy sales grow as range expands

Published on: 17th March 2021

Having initially launched with eight models, Brainstorm plans to have over 40 Eugy animal craft projects in stock by the second half of 2021.

2021 sees Brainstorm entering its third year collaborating with New Zealand manufacturer Dodoland as distributor of the popular Eugy range. Brainstorm initially launched with eight models but plans to have over 40 of the cute animal craft projects in stock ready for the second half of 2021.

Eugy is an eco-friendly craft collectible that allows children to create their own 3D models using environmentally friendly, biodegradable card, each printed with natural eco-friendly inks. The simple numerical sequence assembly belies the intricate creations children can make with each kit. New models joining the collection include a Koala, Sea Otter, Ptero, Rabbit and Red Fox, to name just a few.

Not only have early adopters of the Eugy range expanded their product offering, but the Brainstorm sales team is now working with more customers across a variety of different retail categories. Many are leaping at the opportunity to display the Brainstorm-designed POS in-store as more retail real estate is being dedicated to the brand.

Nick Saunders, sales & marketing director at Brainstorm commented: “This brand of intelligent craft collectibles is the nicest range of products that I have ever sold. When the warehouse team needs more demo models for retailers to display, my hand goes up the highest; I just love making them.”

Brainstorm has also been monitoring consumer reviews, and the data collated confirms the company’s prediction that the Eugy collection is set to see continued growth as distribution and the range expands.

“I strongly believe that in Eugy, we have an evergreen brand that will run and run,” added Nick. “Just look at the reviews. Consumers love the models and they are very well priced for occasional gifting.”

Brainstorm has plans in place to keep adding new models to the range and has even introduced a Christmas-themed collection of three festive Eugys for AW21. To secure stock, retailers need to pre-order these exclusive models by the end of May.

For more information on the range, visit


Friday Blog

Planes, trains and automobiles…it’s the Friday Blog!

Outdoor Toy Awards 2022 winners announced

See the latest new roles added to Toy World’s recruitment round-up

Spin Master announces new animated series, Vida the Vet

Sylvanian Families launches Pony’s Stylish Hair Salon

Hasbro unveils Nerf’s first ever brand mascot

Licensing-X Germany prepares for October debut secures new warehouse facility at PLP Ellesmere Port

B&M launches online home delivery service

WowWee launches My Avastars next gen fashion dolls