Philip Schofield and Holly Willoughby gave their opinions on the must-have games for Christmas.
Retailers have already seen a spike in sales due to the appearance coupled with the great online reviews the products have already received.
Nick Saunders, sales director at Brainstorm commented: “Exposure like this is amazing and we urge our customers to ensure their stock levels are able to meet demand as we run up to Christmas. It’s a really fun game and deserves the plaudits. The coverage coincides nicely with Brainstorm’s TV advertising for this and its other games, commencing 23rd of November and running right up to 20th December. The Igloo Mania advert is a corker with a really catchy jingle.”
Other games were also featured in the segment, including Thames & Kosmos’ Word Slam, and the Kickstarter success Beasts of Balance.