The KlikBot range continues to go from strength to strength, as Brainstorm customers discover the versatility of the appeal of the product.

Brainstorm is expecting the popularity of KilkBots, the StikBot spin-off, to continue to grow with new launches, KlikBot Kreatures and KlikBot Zanimation Studio, that have joined the range.

Like StikBot, KlikBot is hugely collectable but was designed especially for animation fans, who have found the precise clicking mechanism perfect for making stop-frame animation videos using the free Zing Studio App.

That same mechanism has also had an unexpected reaction from consumers. Articulating KlikBot’s limbs is strangely addictive and yields a satisfying click, and  Brainstorm expects that the single figures will benefit from the recent resurgence in sales of fidget toys generally.

What sets KlikBot apart from other fidget toys is the endless play possibilities. The collection can fire children’s imagination to build new KlikBot Kreatures and pair them with the single hero and villain figures in their animated films.

Lianne Bertelli, Brainstorm’s retained PR consultant, commented: “‘As well as having the important collectability factor, KlikBot offers so much more. Many of our customers say that children love the range purely for the fidget toy aspect, but when they discover what they can create, they discover that these little pocket money toys really give added play value.”

Brainstorm remains committed to its investment in the brand. A 360 degree marketing plan continues to roll,  which includes a 16-day Easter TV advertising campaign.

For more information about the entire range, visit: www.brainstormltd.co.uk.